Most people see Litecoin as the little brother of Bitcoin. Wheras Bitcoin is considered the Gold of the 21st Century. Litecoin has always been the Silver of our time.
There has been some sort of campaign recently to change Litecoins well known and recognisable beautiful shining Silver logo and color brand, to a regular common blue. This is a small community here that might see it differently, but Litecoin is Silver! Just fits it perfectly.