According to a recent study by KPMG, a Big Four professional service company, generation Y and Z are becoming more and more hot to use crypto since they find blockchain-based tokens useful.
Interesting Results from KPMG Research
According to research, tokenization is becoming effective in the next generation trade. This is because blockchain technology helps businesses by providing transparency and security in “creating new assets or classifying value by renewing traditional ones”.
Arun Ghosh, President of KPMG's Blockchain of America, said that although there are many people who are not familiar with the idea of tokenization, it will change in the future. According to Ghosh,% only one-third of consumers are familiar with today's blockchain-based token definition, although 63% of respondents think that tokens are used as an easy payment method ”.
According to the KPMG report, there is no generation that looks warmer to crypto coins than generation Z. According to the findings, 83% of Americans between the ages of 18-24 are concerned about the future of crypto currency. It is also stated that 71% of the generation Y, which consists of 25-34 age group, is also concerned with the future of crypto currency. But more than half of Americans over 65 are not interested in the future of digital tokens.
Ease of Use Becomes Important
As the number of businesses adopting Blockchain technology increases, tokenization is reshaping value trade between consumers and businesses through transparent and fast transactions. Businesses can also use tokenization in their loyalty programs to increase customer loyalty and experience. According to the survey, around 55% of consumers in the United States said that mas offering tokens as a loyalty reward would provide better use ”.
The report also says that 79% of consumers are willing to use crypto currency as long as it is easy to use. This means that businesses with simple tokens can gain more consumer loyalty than those with complex tokens.
In another interesting survey of more than 5,000 Americans, only 6.2% of the participants bought Bitcoin, 21% had never heard of Bitcoin before, and 7.3% planned to buy it; but did not receive.
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