Sound is creating a new normal

How big will the voice-based interface be in 2020, and how will we use voice in different ways? When we all adapt / create new normals, this problem is in the minds of behaviorists, technicians, and companies around the world.

From the beginning of 2020, voice has grown at a predictably strong rate. A consumer survey conducted by Voicebot showed that by January 2020, 87.7 million Americans had adopted smart speakers, a year-on-year increase of 32%. In addition, the number of in-vehicle voice assistant users increased by 13.7% to 129.7 million.

Then COVID-19 hit and destroyed everything. A few weeks after President Trump issued a national emergency on March 13, the phenomenon of how people rely on voice is emerging. On April 27, the Wall Street Journal cited Euromonitor International research and published an extensive analysis of consumer behavior changes during the pandemic. One of the main trends: People are increasingly accepting human-machine interfaces, including voice:

Consumers suddenly become more comfortable with using robots and other types of artificial intelligence to perform work traditionally done by humans. Euromonitor pointed out earlier this year that consumers are buying more AI-enabled home appliances and virtual assistants, such as Inc.’s Alexa. But now, this device has new appeal, [Alison Angus, head of Euromonitor’s lifestyle research]. She said: “Voice control technology greatly limits the need to touch the surface, so this is what makes it attractive.”

Enterprises invest in technologies that provide contactless services and delivery, further promoting robotic innovation. Ms Angus said: “This epidemic is likely to push robots into the mainstream, making them from novelty to necessity.” “In fact, this may actually be a situation where technology must catch up.”

This finding coincides with the blog post “Innovation in the New World” I wrote in April. I wrote, “… From a health point of view, using intelligent voice assistants to manage our lives (from ordering products to obtaining information for everything), compared to the interface that requires a touch screen or a keyboard click, from behavioral From a perspective, this seems to be a less risky behavior. “

Do people use sound in this global pandemic? Yes. This is what Edision Research and NPR research shows:

The frequency of use of voice assistants is indeed rising.

What did people use voice during the pandemic? Euromonitor’s research was not disclosed. But a little mining will find some interesting uses:

Cooking: Allrecipes Alexa ’s skill training courses have increased by 67% in the past 30 days. Over the same period, unique users increased by 80% and first-time users increased by 45%. This data is very meaningful when people hide in place and look for more things to do at home.
Companionship: As reported by CNet, seniors in an isolated senior living center in California are using Alexa to keep in touch.

According to Tom Webster, senior vice president of Edison Research, overall, smart speakers are also becoming the lifeline of information. “With thousands of Americans no longer commuting, smart speakers are becoming more and more important as channels for news and information,” he said in an article. “And the use and functionality of voice assistants The increase may increase the demand for this technology. After commuting is restored, it can be used on the vehicle. “

How might the use of voice assistants change throughout the year? Possibilities include:

Checking our own health, especially now that the main voice assistant allows people to self-check COVID-19 symptoms.
Manage mental health. “Newsweek” reported that if the order at home continues until June, most Americans will reach a psychological breakthrough point. At the same time, the Wall Street Journal cited Datamonitor reports that people will seek more mindfulness and meditation applications. I hope more people will turn to the voice interface to find health information and mindfulness tools.
Shopping is part of a wider contactless experience: ordering and delivering products end-to-end, without contact at all.
People who are locked can learn more time. Unfortunately, layoffs and work vacations are also increasing, and people at home will use this time to improve themselves.

On the other hand, as states gradually relax their local asylum regulations, people gradually start to leave their homes in limited numbers, and the amount of voice usage in cars will decrease (presumably already). People do n’t drive as much, so they do n’t need voice assistants for pathfinding and other purposes at all. (However, random walking paths may become more common because they allow routing of people through uncongested areas.)

Another area worthy of attention: at work. Technically, using voice to manage tasks in the office, such as booking conference rooms, will continue to fall. However, since “at work” now means working from home, it is interesting to see how people use voice to manage remote meetings, not just video conferences, and may use dictation to take notes and take action.

Now is the time for companies to pay close attention to changes in consumer behavior. Now is the time to invest in voice. Don’t wait until “we solved this problem”. The dawn of a new day has arrived.

Information source: compiled by 0x information from DATADRIVENINVESTOR, the copyright is owned by the author Mark Persaud, and may not be reproduced without permission

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